Doughnut Economics and GrowGood
Introduction Kate Raworth’s “Doughnut Economics” presents a compelling model for 21st-century prosperity, one that rejects the endless pursuit of GDP growth in favour of a more balanced goal. The “Doughnut” itself is a visual framework representing a safe and just space for humanity. It consists of two concentric rings: The Social Foundation (Inner Ring): This outlines the basic standards of living—such as food, water, housing, and political voice—that no one should fall below. The Ecological Ceiling (Outer Ring): This represents the nine planetary boundaries, such as climate change and biodiversity loss, that humanity must not overshoot to protect Earth’s life-support systems. The goal is to operate within the Doughnut’s green ring: the space where we can meet the needs of all people within the means of the living planet.
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A New Future for Farming: How GrowGood Measures What Matters
The sun is rising over Barb’s market garden as she plans the day’s work. With a cup of coffee in hand, she knows today’s harvest is more than just fresh produce. It’s about getting good food to local families, improving the soil for next year’s crops, and building a business that will last. This isn’t just a romantic ideal; it’s the future GrowGood is being designed to help build, one where every action on the farm contributes to a verifiable, transparent, and fair economic and ecological story.
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